URL Builder Evergreen campaign snippets

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Campaign URL Builder

Enter the website URL and campaign information

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The full website URL (e.g. https://help.rescue.org or https://www.rescue.org)

The ads ms-code.

Number of Email in Series.

Email Send Audience.

The ads ms campaign id. Note: The fiscal year will be automatically added

Market and month (3 character month). Note: Kindly use the month that you are launching URL in

Leave blank for google search + bing adwords auto-tag.

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fy21_campaign Name. Leave blank for google search + bing adwords auto-tag

What ad, theme or segment was used.

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Email Segment (US only).

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Gift String Encrypted.

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Gift String Encrypted.

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FY Campaign Snippets

Evergreen UTM_Campaign Description
women Women and girls themed fundraising/messaging
family 'reunite refugee families' — Not US border Child Separation
asylum "Resist" aka TRUMP Policy campaigns: Exec Orders, US Mexico border, Immigration and Child Separation Family Separation.
africa Africa related add theme to give more context Example: "_famine" "_ebola" "_congo" etc.
myanmar Myanmar and/or Rohyngia related
yemen Yemen related
syria Syria related — add region to give more context. Example: fy19_syria_aleppo or fy19_syria_ghouta
covid19 coronavirus
mothersday Mother's Day 2020
givTues_covid19 Giving Tuesday Now in response to Covid-19
fathersday
bangladesh
globalcitizen Global Citizen Live website link
sustainer Sustainer campaign. Add theme to determine track. Example: "_covid19" "_mission".
wrd
childsurvival Child Survival Campaign.
ethiopia Ethiopia Emergency
lebanon Explosion Response
election US election
armenia Armenia/Azerbaijan conflict
election1x Us election 1 time giving default
dinner Rescue Dinner Virtual Event
ramadan Ramadan
afghanistan Afghanistan
belarus Belarus Emergency
afghanwinter Afghanistan Winter Effort
ukraine
EOY Specific UTM_Campaing values for End of Year
eoy End of Year
eoy_givingTuesday Giving Tuesday
eoy_match End of Year Match
eoy_rg Rescue Gifts
eoy_winter